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The corporate world could use a hand as well when handling threats to reputation such as scandals, fraud, brewing litigation or other internal and external disputes that could negatively affect business. Not all PR firms are the same when it comes to handling crisis. The following basic elements, though, are almost always present in a public relations contingency plan:



The human element



A lean team of ‘spin doctors’ is integral in any PR outfit. Fresh inputs on how to get a better grip of a current dilemma could result in different perspectives that can be consolidated to create a firm and steady launch pad for the counter attack. This team will also be responsible in threshing out issues that contributed to the crisis in the first place.



At the same time Wholesale Mexico Jerseys , there should only be one to a few point persons that should speak on behalf of the company being represented by the PR team. This will leave no room for miscommunication or misinterpretation in the middle of a crisis. Leaks should be plugged in all media used by the PR company to ensure that no wrong information comes out, and that it does not preempt any important announcement that's soon to be made.



Element of surprise



Experienced Los Angeles public relations firms do not rest on their laurels upon the diffusion of one controversy. Anticipation is an important word in the public relations industry. There could be another disaster waiting to strike that could undo all a PR team’s hard work. Think of it as the calm before another storm.



The media element
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