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The human element

A lean team of ‘spin doctors’ is integral in any PR outfit. Fresh inputs on how to get a better grip of a current dilemma could result in different perspectives that can be consolidated to create a firm and steady launch pad for the counter attack. This team will also be responsible in threshing out issues that contributed to the crisis in the first place.

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Element of surprise

Experienced Los Angeles public relations firms do not rest on their laurels upon the diffusion of one controversy. Anticipation is an important word in the public relations industry. There could be another disaster waiting to strike that could undo all a PR team’s hard work. Think of it as the calm before another storm.

The media element
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